Variations on a Theme

I've been playing with the idea of branding the garage.  Cafe Racer TV plays this card all the time, so why not?  I could totally pull off KingMoto, or Timoto, or I could name it after my son and go with MaxMoto!

In launching a school motorcycle club I put together some basic graphics for it and it got me creating variations (who said that time in art college was wasted?).  Here are some of them (made in photoshop):

The one for school (Centre Wellington DHS): a fairly nondescript naked bike,
I liked the idea of integrating the wheels into moto...

Dug up a pic of my grand-dad's bike for this one... 

Just swapped out text for this one, easy to do in layers on photoshop

A bit more graphics work on the Royal Enfield used in this one

With Ninja - nice to have my current bike in there.

Variation on the Ninja theme

All the fonts I used are freely available online.  The CW fonts are New Motor (the modernist font used in moto) and Rugged Ride (the tire font in the background CW). The jagged looking font in Tim Moto is My Underwood, modelled after the classic typewriter.

A tire track's a tire track, I couldn't find any bike specific ones, but this one is a nice piece of work.

Nice modernist font with a bit of motoriness in it!

Another motorbike related font I found was Yamamoto, 

Nice font, couldn't find a place for it but I'm keeping it on file

Even if you only have a word processor (Openoffice is a great free one), you can throw together a decent looking logo using these fonts.  If you want to get fancier with the graphics it wouldn't take you long to get handy with a graphics editor and layer in something interesting.  Finding clean side shots of motorcycles is easy on Google.  If you've never used one before, The Gimp is free and quite intuitive to use.

If any moto-inspired types are interested in messing around with logos contact me through Twitter or Google+.  I'd be happy to cobble something together for you.

North American International Motorcycle Show

Hey NAIMS, you coulda had my wife there... a master's degree,
great job, but you're not appealing to her demographic...

My son and I went down on Friday morning in -25°C  temperatures for our first ever motorcycle show at the International Centre in Mississauga.  My wife didn't come because the advertising on the website (which also had a complete lack of social media) put her off.  I suspect you'll get a better class of customer with more in their pocket if you appeal to educated women interested in the sport.  I'm not sure who you cater to with the twinkies, but I suspect they aren't great customers.  You'd also bring in many more younger riders (I think the average age at the show was about 50) if you embraced social media.

Old white guys & twinkies, it's a weird,
backwards, and kinda creepy
dynamic, time to change it up

Since it was my first time at a show like this I was a bit worried that I was bringing my son to a de-tuned strip club, but I was pleasantly surprised.  There were a few other families there and the crowd represented a typical Canadian cross section.  With the bike clubs on hand, the variety of bikes on show and the various supporting retailers, this wasn't a biker bar scene at all - it's a shame that the advertising doesn't show this for what it is.

There were little herds of Harley aficionados trying too hard in their leathers and badges, but they were a minority.  On our way in from the parking lot an older fellow we were walking in with gave us a discount coupon, and the people in the show were encouraging, accessible and not at all snobby (which is nice when you're a n00b).

We spent the better part of four hours walking around and missed an entire hall.  The amount of material was prolific, from the gear to the bikes themselves.  Two brands really stood out for me and the others were generally a disappointment.

You'd normally be hard pressed to get me interested in a
Harley, but they make it easy to like them, and what a
good looking bike!

I'm the furthest thing from a Harley Fan, but Harley Davidson Canada put on a great show.  They took a good chunk of floor space, had a lot of room to try out bikes and were more than willing to focus on developing a relationship with their customers rather than leaving it to dealers who are only interested in moving units.

Having dealers take care of your brand loyalty is like have the tigers at the zoo do the job of the zookeepers.  If they can drum up any customer relationship building at all they're only pretending, all they really want to do is feed themselves a sale.

I ended up throwing a leg over a bunch of Harleys and I'm much more curious now than I was before, well done HD.

Shows like NAIMS are an ideal opportunity for manufacturers to develop a relationship with their customers, and I was surprised that so few did.  I want to be a Triumph fan, I'm from the UK, I love their bikes from a design point of view, but they were only there through a local dealer who parked the bikes so close together that it was impossible to sit on many of them (which was no doubt the idea).  The special 'deal' on Triumph t-shirts had them on 'sale' for $60... for a t-shirt.  Between the inaccessible bikes, the over-priced merch and the dealers rolling their eyes whenever your kid wants to try and sit on a bike, we didn't spend much time in Triumph land.

After the show I'm reconsidering how and why I might become attached to a specific make, or even whether I should (though motorcycling seems particularly intense in its tribal approach to brand).

Beautiful naked bike, the Z1000... it's got me
thinking...

Another manufacturer who didn't take my loyalty for granted was Kawasaki.  My first bike was supposed to be a Honda or a Suzuki and it ended up being a Ninja. It's been a great first bike and the KLR has long been on my mind as an alternate/multi-purpose bike (though the insurance chat later is making that unlikely).  Kawasaki has been good to me so far, and the show only made me more of a fan.

Like Harley, Kawasaki showed up instead of only being there through dealers.  The reps they had on hand were friendly, helpful and approachable.  The bikes were displayed in a way that encouraged you to try them out, and Kawi also brought the bling (which I immediately put up in the garage).  

Kawasaki was never on my bike lust list when I was younger (I was all about Interceptors and Gixers), but as an adult buyer they have my attention.  Well done Kawasaki!

The rest of the bike show was a whirlwind of gear and meet and greets.  Two Wheel Motorsport was there, and I had a quick chat with my motorcycle course instructor (while getting a great deal on a Bell Helmet for my son - I'm all about Bell helmets since seeing Rush).

I had a chat with Riders Plus Insurance.  They insured me in my first year of riding and were helpful and efficient.  This time round I was curious about how insuring multiple bikes work.  They told me that buying a second bike means you're doubling your insurance payments.  This doesn't make a lot of sense to me as I can only ride one bike at a time.  I expected something like you're insured at the rate of whatever the highest cost bike is plus 10% for the paperwork on the other bike.  What I was told was that you get a 10% discount on your second bike and pay another full set of insurance on it... which makes owning multiple bikes not really financially viable, so that dream goes down the toilet.

I was looking for Motorcycle Mojo as we wandered about since I've been emailing with the publisher, but couldn't find them!  This show really is huge.  But I did find The Widow's Sons.  After a round of secret handshakes I got some contact information.  A number of guys in my lodge have bikes but don't ride with others.  I'm wondering if I can start a local chapter, or perhaps join the Grand River Chapter.

My son and I both really enjoyed the show.  It let us throw our legs over a lot of bikes and talk with a wide variety of people in the sport.  It was a wonderful thing to get excited about riding again even as the temperature outside turned truly arctic.  Kawasaki & Harley both get nods as my favourite manufacturers of the show.  Their stand up showing has me questioning brand loyalty based on some weird sense of belonging rather than a manufacturer's interest in genuinely developing a relationship with their customer.  As a new rider I'm looking to be wooed.  Harley & Kawi both did some quality wooing.

My suggestion?  Get yourself out to the North American Motorcycle Show and bring your family along, they'll have a great time and maybe even get a sense of why you love riding like you do.  

I hope the show will reconsider the marketing angle and get away from the twinkie/biker thing on the website and embrace social media next year.  If they do, maybe I can convince my wife to come along with us.

Some pictures from the show.

One Bike To Rule Them All!

I think I need 3 bikes, a road bike, an off road/scrappy bike and a touring bike that lets me 2 up easily.  The wee garage would easily swallow this stable.  The Ninja was $3500.  I think I could cover the other two for $4500.  Keeping the bike stable at half what our cheapest car cost seems reasonable.

The Ninja is the sport bike... $3500

This Kawasaki Concourse was $2500 in the summer.  With a pillion seat-back it would make a great long distance shared riding bike.

If I could pick up a good dual purpose bike for under $2000, I'd be able to fill out the stable for about $8000 (£5000).  This KLR fits the bill, though I'd be longing to paint it (not a problem).

Unless I can find a way to throw legs over as many bikes as I can, I can't see another way to get an idea of how various bikes ride.  Finding a bike that does everything is a fool's errand.  Bikes that claim to do this are a series of compromises.  The key to riding a variety of styles is to ride a variety of bikes.

The first bike that would suffer in a diversified garage would be the somewhat sensible all round Ninja.  In its place I'd be looking for a naked streefighter... a Triumph Speed Triple would be on my short list.

Motorbike show NOTE:  I had a chat with Riders Plus Insurance.  They insured me in my first year of riding and were helpful and efficient.  This time round I was curious about how insuring multiple bikes work.  They told me that buying a second bike means you're doubling your insurance payments.  This doesn't make a lot of sense to me as I can only ride one bike at a time.  I expected something like you're insured at the rate of whatever the highest cost bike is plus 10% for the paperwork on the other bike.  What I was told was that you get a 10% discount on your second bike and pay another full set of insurance on it... which makes owning multiple bikes not really financially viable, so that dream goes down the toilet.

Mechanical Empathy & Human Expression

I've enjoyed machines since I was a child.  My father is a mechanic and engineer and his fearless approach to maintaining, repairing and operating machines amazed and intrigued me.  With that fascination I always found it easy to empathize with machines, not necessarily in the anthropomorphic give them a name and talk to them kind of way many people do, but to suggest a machine has personality expressed in how it operates isn't strange to me.

In the last post I talked about how a MotoGP rider was a much larger piece of the equation than a Formula 1 driver is.  That expression of skill through machinery is what interests me about motorsport, the high tech frills are just that, frills.  What I want to do this morning (it's 5am and the world is silent and dark, the people are all asleep and the mental static is at a minimum) is to unpack what machines are and why they are worthy of empathy.

Machines are our thoughts given substance.  When I get on the Ninja and go for a ride I'm experiencing a confluence of thinking, dozens of engineers and designers who pieced together a rolling sculpture that best expresses their ideas of efficiency, beauty and inter-connectivity.  You seldom get to experience the mind of another person is so intimate a way as you do when operating a machine that they have created.  It's little wonder that many engineers and designers feel that the mechanical devices they produce are like their children.

You can approach this from a couple of interesting reads.  Matt Crawford's Shop Class As Soulcraft focuses on the understanding you develop from laying hands on your machine yourself.  As a treatise on the value of hands-on mechanical experience and the development of that mechanical sympathy Guy Martin mentions above, it is priceless.

Melissa Holbrook-Pierson's The Man Who Would Stop At Nothing comes at it from the riding experience and how motorcycles in particular can reach into you and animate you in a way that many other machines cannot.

A deeply personal look
at how motorcycling
can emotionally
charge you

There is a virtue in motorcycles that is also why so many people don't partake of them.  They demand so many inputs from the rider that they make driving a car seem like running a washing machine; merely the operation of an appliance.  This is so endemic to driving a car that every opportunity to interact with the vehicle is being diminished, from manual transmissions to parking.  In a few years many will flock to self driven vehicles and become forever passengers.  The vast majority of people have little interest in how a machine works or how to express themselves through it - perhaps because they have nothing to express.

The Naked Bike, in all
its glory

That motorcycles are so demanding is a virtue from the point of view of a mechanical empath.  The more interaction you have with the machine, the more possible it is to inhabit it with human expression.  There is something pure in the mechanical simplicity of the motorcycle, it is bare, naked, not covered in sheet metal designed to conceal and contrive; its function is obvious.

That this naked machine demands so much from its rider creates a giddy kind of connection in those willing and able to make it.  This machine connects to your hands, feet and whole body.  It demands inputs from every one of your limbs as well as your entire mass.  Being naked on the road, the rider's mind isn't isolated from their activity and is as engaged as their physical body.  Inhabiting a machine this completely is an intoxifying experience.

The thrill of inhabiting a machine isn't limited to motorcycles, though they are one of the purest expressions I've found.  The satisfaction in fixing, maintaining or operating any machine well offers some degree of satisfaction.  In inhabiting the machine it empowers us, giving us abilities that would seem magical to non-technological people.  We can cover ground at great speed, communicate across the world with the push of a button, fly, even slip the surly bonds of Earth and touch the sky, but not if we don't inhabit the machines that enable us.  

When machines serve humans instead of enabling them

If we remove ourselves from this equation machines become limitations rather than a means of expression.  The thought of a human being interacting with a responsive, demanding and complex machine offers us a future that is bursting with opportunity for growth.  The alternative is stagnation and ignorance.  You can guess which approach appeals to a consumerist culture intent on selling to as many people as possible.

That a machine should place demands on us isn't a bad thing, especially if it leads to a nuanced awareness of our own limitations.  The machine that can overextend you, challenge you, stress you, is a machine that can teach you something.  We fool ourselves into stagnation when we design machines that do more and ask less from us.

When I see human expression through a machine, the machine becomes a magnifying glass for their achievement, how can that not deserve empathy?  The only time it wouldn't is when the human is a pointless addition to the equation. When this happens machines become oppressive rather than enabling forces in our lives.

80/20 split

2003: Faster, a good introduction
to MotoGP

Faster (2003)  is a fast paced documentary with fantastic inside access to MotoGP.  With long-form interviews with all the major names in the sport in the early 2000s, it offers you an accessible look at the sport.

I've been a Formula One fan since the early 1990s when I saw a rookie Michael Schumacher astonish in an inferior car.  His race in the rain in Spain with only one gear cemented me as a fan.  While I've always enjoyed the technology in F1 it's the driving that really gets my attention.  I'd much rather watch a Senna or a Villeneuve than a Prost or pretty much any of the modern crop of scientists at the wheel.  I long for rain in a race not for accidents, but to see who can actually drive.

Faster showed me a sport where the human being is still the main element in creating speed.  At one point one of the many interviewees said, "in MotoGP the rider is 80% of the equation and the bike is 20%, in Formula 1 it's the other way round."

After watching the last couple of seasons of Formula 1 I'm tempted to agree.  Engineers practically drive the cars from the pits.  Given the top car any one of the drivers would win with it.  I'm no fan of Alonso, but he is a once in a generation talent, like Schumacher, or Senna, and he seldom lands anywhere on the grid except where his engineers place him.  I'd love to see F1 with no live telemetry or radio contact, no driver aids and more open engineering options, but it'll never happen.  The F1 circus is on its way to Nascar - just a staged media event.

That 80/20 split is of much more interest to me as someone interested in how human beings and machines can combine into something magical.  I really have no interest in seeing how quickly robots can travel around a track, it's the human expression through machinery that fascinates me.  It's as apparent in comparing MotoGP to F1 as it is in driving a car or riding a bike on the road.

Maybe that's the magic of this that I haven't been able to articulate: motorcycling is complicated, challenging and offers you, the operator, a much more expressive means of interacting with your machine.

High School Motorcycle Club

I'm thinking about starting a motorcycle club at the high school I work at.  This should be an interesting as it will highlight the general fear around motorbiking.  Our school runs downhill ski racing, mountain biking, rugby, and ice hockey teams, but I suspect that motorcycling may be an uphill struggle to establish as a club.

A number of our teachers and students ride.  We even have a student who is a competitive motorcross rider.  I bumped into a graduate last year when I was writing my motorcycling learner's test, she was taking the motorcycling technician course at Conestoga College in Guelph.  There is expertise, interest and activity around motorcycling in our school and our community, I only hope that the panicky liability-thinking that dictates a lot of decision making in schools calms down and takes a rational look at this.  Offering students access to the experience and opportunity a club provides would lead to a safer and more well rounded introduction to motorcycling.  From that point of view, every high school should have a club!

We could pull off field trips to motorcycle shows (along with the auto-tech department) and offer training opportunities both off road and on road.  We have several local motorcycle retailers nearby who we could work with doing seminars or information sessions on various bikes and gear.  The club would let the more experienced staff and students express their skill while offering the bike-curious a more thorough introduction to motorcycling.

I'm going to pitch this when I get back and see what the response is, I'm hoping reason trumps fear.

The Wolverine & Corporate Product Placement

Filmed In Japan, Manufactured in Italy

I just saw The Wolverine and enjoyed it.  I lived in Japan for a couple of years and have a soft spot for it.  The idea of Logan in Japan was cool and I was looking forward to seeing what local vehicular colour they put into it (Japan does a lot of domestic one-offs that you don't see anywhere else).

Unfortunately I'd forgotten that Marvel is in bed with Volkswagen Group.  Imagine my disappointment when everyone in Japan is driving Audis or riding Ducatis (Ducati is owned by VW Group).  To top it off most of it was filmed in Australia and made to look like Japan.  If you're looking for a film that shows you Japan, this ain't it.

So while Logan and his sidekick are on Ducatis (in Japan, sort of), I wonder what the local manufacturers are thinking.  Since the whole advertising/placement thing is sorted out by lawyers, I imagine that Honda, Kawasaki, Suzuki and Yamaha had no say in it anyway.  Isn't it a shame that brilliant local engineering like that can be made to not exist in a film?  Can you imagine if they did a film in America and everyone was riding Ducatis with not a Harley in sight?  It would seem unrealistic.  If film makers are more interested in milking advertisers for product placement than they are in making a film seem properly placed, it bodes poorly for the future of film.

I'd read an online discussion about the best summer riding gear and someone suggested looking at what Boorman & McGregor wore on Long Way Down.  It was immediately suggested that this wasn't the best kit but merely the one that sponsored them.  Like Ducatis in Japan, media is more about advertising than fact.  With that in mind, can you trust anything you see on film about motorbikes or even the kit being used?

Ninjas! On motorbikes!

One scene that was motorbike crazy was Logan taking on a squad (clutch? herd?) of ninjas on motor-cross bikes.  I couldn't see what they were (it was dark, there were ninjas everywhere), but it made for some frantic fight scenes, especially when one of the ninjas did a stoppie and hit Logan in the face with the back wheel.

I enjoyed The Wolverine, it was a good action flick, but it would be nice if they made more of an effort to create a genuine vehicular experience in the film instead of chasing hidden advertising revenue.