The Motorcycle not-so Super Show

A not-so-super Saturday morning.  After driving through thick fog for almost two hours we're told to line up to get in
the parking lot, then line up to get in the door, then line up again to get into the show - it was over an hour wait to
get to the single guy with a ticket scanner.

After a long slog through pea-soup fog we arrived at the International Centre in Mississauga on Saturday morning.  This was my third go at the North American International Supershow, and it's probably my last.  My first go was a bit of culture shock with the girls girls girls and men dressed like pirates thing knocking me for a bit of a loop.  Our second go impressed upon me the real focus of this show:  limited choice but cheap gear if you're lucky.  Our third go was long lineups, dodgy websites, and crowds, though the odd deal was found.

Once again, the only thing we bought was from my local motorcycle shop, Two Wheel Motorsport.  Once again I bumped into Steve who ran the course at Conestoga that got me going on two wheels and got a fantastic discount, this time on a Shark Raw helmet.  $150 for the lid, taxes in (less than half what it's retailing for).

The website the show put out (when it loaded at all)
was insecure.  Management & organization is an issue.

What would be nice would be having access to show specials at my local.  I'd happily spend the hundred odd dollars I spend getting to and into this show and apply it to purchases at Two Wheel.  If that's a possibility I'll save a Saturday next January and avoid the lines, crowds and other nonsense.  I'm going to contact Two Wheel and see if show specials might be available for customers on that weekend at their shop.  Their new digs are twice as nice as the International Centre and it doesn't take you an hour of lining up to get in the door.

The other reason to attend a show is to touch base with your favourite motorcycle media.  I did have a nice chat with Glenn from Motorcycle Mojo but couldn't find Graeme at Inside Motorcycles, though I can see my favourite motorbike magazines at the Toronto Motorcycle Show in February which feels like a much more professionally organized, industry driven event.  I can also take my wife to that one without her rolling her eyes at all the strippers on display.

As far as other people I'd want to chat with, the CoG guys were too busy but I had a good talk with the Widow's Sons.  Even in the cases of these obvious connections I'm a bad joiner.  It doesn't occur to me to contact CoG or the Widow's Sons to go for a ride, I'd rather just go out on my own.  Riding in a group feels like a needless restriction to me.

I'll stick to complaining about the poor organization both online and at the venue, but the show itself is what it is. I'm an odd-duck in motorcycling.  I prefer to ride alone.  I go riding to find solitude and in that solitude delve more deeply into the craft of motorcycling.  Riding to feel a part of a crowd, 'show my colours' or just show off isn't my bag.  I don't ride to be seen or make a statement, I ride because I love riding.

To the dress-alike leather pirates and many other social riders this show must feel like coming home.  Next year I think that's where I'll be.

Coulda skipped that...

Woulda happily have skipped that (this is the passageway you get funnelled into
after getting out of the big passageway)...

Coulda done this at Two Wheel...

Coulda done that at Two Wheel...

2015 North American International Motorcycle Show

This was my son and I's second go around at the big, messy NAIMS.  It feels more like a jumble sale than a bike show, but we have a good time storming around the International Centre in Mississauga.

This show's best attribute is its timing.  Just as everyone is getting snowed in and a bit stir crazy along comes this ludicrously large motorbike extravaganza to satisfy all appetites.

We did it backwards this year, wandering around the clubs and smaller vendor hall before pushing through the big halls and finally getting to see the custom bikes (we missed Hall 5 last year).

It was nice to talk face to face with a fellow CoGer (they had a stand).  It makes me want to get out to one of their local meetings.  That they don't dress like pirates (which seems to be a thing with many of the other clubs) ingratiates them to me even more.

Ironically, both times we've purchased things at this show we've done it from Two Wheel Motorsports, our local dealer.  One of the instructors from my motorcycle licensing course works there and he always remembers me, which is some good customer service.  This time around I stumbled upon an armoured jacket that happened to have my initials on it.  $100 for a $270 retail jacket?  Nice.  My son also got some iron man coloured leather gloves ($50 retail, twenty bucks at the show) that he was very happy with.

NAIMS is definitely good for shopping, though many of the larger retailers there didn't seem to be offering prices much different than on their webpages.  It's also pretty much the same gear over and over again.  If you're looking for something a bit off the beaten path (like ROOF helmets?) then you're outa luck.

The custom show in Hall 5 out back was full on bizarre.  Some beautiful paint on some plain ridiculous bikes, Hall 5 is where the pirates with disposable income go!

We enjoyed the show, but once again, grumpy old men selling Victory Motorcycles growled at my son when he tried to sit on one... it's always a good idea to bring a bike to a show and not expect anyone to sit on it.  Once again, Kawasaki and Harley were the only two manufactures that showed up and provided bikes you're expected to sit on.

The Toronto Motorcycle Show comes along in February down at the CNE.  That's the one you want to aim at if you want to actually sit on bikes.  We'll be there ready to sit on everything!

North American International Motorcycle Show

Hey NAIMS, you coulda had my wife there... a master's degree,
great job, but you're not appealing to her demographic...

My son and I went down on Friday morning in -25°C  temperatures for our first ever motorcycle show at the International Centre in Mississauga.  My wife didn't come because the advertising on the website (which also had a complete lack of social media) put her off.  I suspect you'll get a better class of customer with more in their pocket if you appeal to educated women interested in the sport.  I'm not sure who you cater to with the twinkies, but I suspect they aren't great customers.  You'd also bring in many more younger riders (I think the average age at the show was about 50) if you embraced social media.

Old white guys & twinkies, it's a weird,
backwards, and kinda creepy
dynamic, time to change it up

Since it was my first time at a show like this I was a bit worried that I was bringing my son to a de-tuned strip club, but I was pleasantly surprised.  There were a few other families there and the crowd represented a typical Canadian cross section.  With the bike clubs on hand, the variety of bikes on show and the various supporting retailers, this wasn't a biker bar scene at all - it's a shame that the advertising doesn't show this for what it is.

There were little herds of Harley aficionados trying too hard in their leathers and badges, but they were a minority.  On our way in from the parking lot an older fellow we were walking in with gave us a discount coupon, and the people in the show were encouraging, accessible and not at all snobby (which is nice when you're a n00b).

We spent the better part of four hours walking around and missed an entire hall.  The amount of material was prolific, from the gear to the bikes themselves.  Two brands really stood out for me and the others were generally a disappointment.

You'd normally be hard pressed to get me interested in a
Harley, but they make it easy to like them, and what a
good looking bike!

I'm the furthest thing from a Harley Fan, but Harley Davidson Canada put on a great show.  They took a good chunk of floor space, had a lot of room to try out bikes and were more than willing to focus on developing a relationship with their customers rather than leaving it to dealers who are only interested in moving units.

Having dealers take care of your brand loyalty is like have the tigers at the zoo do the job of the zookeepers.  If they can drum up any customer relationship building at all they're only pretending, all they really want to do is feed themselves a sale.

I ended up throwing a leg over a bunch of Harleys and I'm much more curious now than I was before, well done HD.

Shows like NAIMS are an ideal opportunity for manufacturers to develop a relationship with their customers, and I was surprised that so few did.  I want to be a Triumph fan, I'm from the UK, I love their bikes from a design point of view, but they were only there through a local dealer who parked the bikes so close together that it was impossible to sit on many of them (which was no doubt the idea).  The special 'deal' on Triumph t-shirts had them on 'sale' for $60... for a t-shirt.  Between the inaccessible bikes, the over-priced merch and the dealers rolling their eyes whenever your kid wants to try and sit on a bike, we didn't spend much time in Triumph land.

After the show I'm reconsidering how and why I might become attached to a specific make, or even whether I should (though motorcycling seems particularly intense in its tribal approach to brand).

Beautiful naked bike, the Z1000... it's got me
thinking...

Another manufacturer who didn't take my loyalty for granted was Kawasaki.  My first bike was supposed to be a Honda or a Suzuki and it ended up being a Ninja. It's been a great first bike and the KLR has long been on my mind as an alternate/multi-purpose bike (though the insurance chat later is making that unlikely).  Kawasaki has been good to me so far, and the show only made me more of a fan.

Like Harley, Kawasaki showed up instead of only being there through dealers.  The reps they had on hand were friendly, helpful and approachable.  The bikes were displayed in a way that encouraged you to try them out, and Kawi also brought the bling (which I immediately put up in the garage).  

Kawasaki was never on my bike lust list when I was younger (I was all about Interceptors and Gixers), but as an adult buyer they have my attention.  Well done Kawasaki!

The rest of the bike show was a whirlwind of gear and meet and greets.  Two Wheel Motorsport was there, and I had a quick chat with my motorcycle course instructor (while getting a great deal on a Bell Helmet for my son - I'm all about Bell helmets since seeing Rush).

I had a chat with Riders Plus Insurance.  They insured me in my first year of riding and were helpful and efficient.  This time round I was curious about how insuring multiple bikes work.  They told me that buying a second bike means you're doubling your insurance payments.  This doesn't make a lot of sense to me as I can only ride one bike at a time.  I expected something like you're insured at the rate of whatever the highest cost bike is plus 10% for the paperwork on the other bike.  What I was told was that you get a 10% discount on your second bike and pay another full set of insurance on it... which makes owning multiple bikes not really financially viable, so that dream goes down the toilet.

I was looking for Motorcycle Mojo as we wandered about since I've been emailing with the publisher, but couldn't find them!  This show really is huge.  But I did find The Widow's Sons.  After a round of secret handshakes I got some contact information.  A number of guys in my lodge have bikes but don't ride with others.  I'm wondering if I can start a local chapter, or perhaps join the Grand River Chapter.

My son and I both really enjoyed the show.  It let us throw our legs over a lot of bikes and talk with a wide variety of people in the sport.  It was a wonderful thing to get excited about riding again even as the temperature outside turned truly arctic.  Kawasaki & Harley both get nods as my favourite manufacturers of the show.  Their stand up showing has me questioning brand loyalty based on some weird sense of belonging rather than a manufacturer's interest in genuinely developing a relationship with their customer.  As a new rider I'm looking to be wooed.  Harley & Kawi both did some quality wooing.

My suggestion?  Get yourself out to the North American Motorcycle Show and bring your family along, they'll have a great time and maybe even get a sense of why you love riding like you do.  

I hope the show will reconsider the marketing angle and get away from the twinkie/biker thing on the website and embrace social media next year.  If they do, maybe I can convince my wife to come along with us.

Some pictures from the show.