The Wolverine & Corporate Product Placement

Filmed In Japan, Manufactured in Italy

I just saw The Wolverine and enjoyed it.  I lived in Japan for a couple of years and have a soft spot for it.  The idea of Logan in Japan was cool and I was looking forward to seeing what local vehicular colour they put into it (Japan does a lot of domestic one-offs that you don't see anywhere else).

Unfortunately I'd forgotten that Marvel is in bed with Volkswagen Group.  Imagine my disappointment when everyone in Japan is driving Audis or riding Ducatis (Ducati is owned by VW Group).  To top it off most of it was filmed in Australia and made to look like Japan.  If you're looking for a film that shows you Japan, this ain't it.

So while Logan and his sidekick are on Ducatis (in Japan, sort of), I wonder what the local manufacturers are thinking.  Since the whole advertising/placement thing is sorted out by lawyers, I imagine that Honda, Kawasaki, Suzuki and Yamaha had no say in it anyway.  Isn't it a shame that brilliant local engineering like that can be made to not exist in a film?  Can you imagine if they did a film in America and everyone was riding Ducatis with not a Harley in sight?  It would seem unrealistic.  If film makers are more interested in milking advertisers for product placement than they are in making a film seem properly placed, it bodes poorly for the future of film.

I'd read an online discussion about the best summer riding gear and someone suggested looking at what Boorman & McGregor wore on Long Way Down.  It was immediately suggested that this wasn't the best kit but merely the one that sponsored them.  Like Ducatis in Japan, media is more about advertising than fact.  With that in mind, can you trust anything you see on film about motorbikes or even the kit being used?

Ninjas! On motorbikes!

One scene that was motorbike crazy was Logan taking on a squad (clutch? herd?) of ninjas on motor-cross bikes.  I couldn't see what they were (it was dark, there were ninjas everywhere), but it made for some frantic fight scenes, especially when one of the ninjas did a stoppie and hit Logan in the face with the back wheel.

I enjoyed The Wolverine, it was a good action flick, but it would be nice if they made more of an effort to create a genuine vehicular experience in the film instead of chasing hidden advertising revenue.

Future Bike

WIRED recently did some articles based on the Tokyo International Motor Show.  I spent a couple of years in Japan paying off all the debts I accumulated living in North America.  I've got a soft spot for Japan and the tech they produce.

Kawasaki's neon green ode to anime bikes scratches that anime itch, though it is fairly ridiculous.

Of more interest from an engineering point of view is Yamaha's ultralight bike.  Since watching McGregor and Boorman trying to right seven hundred pound BMWs in the Long Way Round, I've wondered why bikes aren't lighter than they are.  Why aren't we getting more horsepower out of smaller engines and saving weight that way?  Why aren't we using our modern engineering prowess to build bikes with smarter materials?

Case in point, as a high school student I thought the Honda Interceptor was awesome. It weighed 443lbs ready to go.  The current 500CBR is a modern equivalent, wet weight? 428lbs.  In thirty odd years of materials research and development a company as forward thinking as Honda has managed to shave 15 pounds off a bike's gross weight?

How about Triumph's last year of the original Bonneville?  A 750cc bike, 441lbs.  The new one?  496lbs.  It's a bigger engine, but it would need it to lug that fat ass around.  Even Triumph's brilliant and athletic naked Street Triple still tips the scales at over four hundred pounds.

Motorcycles are, by their nature, minimalist forms of transportation, but instead of finding ways to make them even lighter and more efficient we're SUVing them just like we did with four wheelers.  Bikes like KTM's new 390 Duke give me some hope though.  At 300lbs I bet 390cc has never felt so powerful.

I can't help but feel that alternate building methods and advanced materials haven't been explored by conservative

motorcycle manufacturers.  Yamaha asks a good question when it asks, where are the two hundred pound motorbikes?

McLaren could put together the three seater 200mph+ V8 F1 super car twenty years ago with a curb weight of only 1062kgs (about 2340lbs).  We've got massive cruisers tipping the scales at 900lbs, meanwhile Mercedes-Benz is putting together Smartcars that weigh only 1600lbs.  Even a back to basic bike like the KLR650 with only a single cylinder and basic bodywork still weighs in at 432lbs.

A bike frame in one hand? It's possible,
but bike manufacturers aren't
considering it?

I'm still not a fan of electrical bikes as long as we're stuck with medieval chemical batteries.  With lousy storage and even worse disposal characteristics, rushing into electric bikes right now isn't the way to go, though one day I hope to see an unlimited charge bio-tech battery that recharges off the buried kinetic/flywheel battery under my house.

Our issue with electricity isn't the making of it, it is the storage and transmission of it.  One day I hope to be able to unplug my bike from my locally generated and stored electrical system and get a thousand kilometres out of it before I have to plug it in again.

There are levels of efficiency we still need to move through in order to get to that place and the conservatism and marketing focus I'm seeing in bike manufacturer aren't moving us in that direction.  A little less focus on building to marketing niches and a bit more focus on advancing engineering would help us toward a necessary evolution in motorcycling.

While Formula One develops energy recovery systems that also act as full on torque turbo-chargers, perhaps it isn't too much to ask bike manufacturers to go after other areas of efficiency such as weight improvements in chassis and drive-trains.  I'd very much like a 400cc bike that weighs only 200lbs.  From an efficiency point of view it would be unbeatable as a means of transport and something that would get many more people interested in riding on two wheels.

Ninja in my Garage

The Ninja finally crept into my garage last night. She's crouching there quietly as freezing rain falls all about, waiting for that first chance to ease out onto the open road and put some wind behind us.

She's under used and poorly looked after.  Someone took her pretty electric blue and painted it an angry, flat black... now flaking.  As we get to know each other I'm going to see what she needs to feel better about herself; a paint job is in her future.

In the meantime, as the freezing rain falls outside I'm going to take off her fairings, clean her up and make sure everything is squeak free, topped up and ready to go.  A bit of time to become familiar with the bike isn't a bad thing.

I was wandering around Canadian Tire the other day and saw a little, electric air compressor and started dreaming about a garage that'll do it all for me.  A little compressor, a lift to get the bike off its feet for work, and a shopping list of synthetic super fluids.

I'll be figuring out how to get into all the maintenance and starting to look the body work and what I can do to make my Ninja pretty again.