It looks to be a good time. You start off any time after 8am from somewhere in Southern Ontario and finish up in Hamilton by 4pm. Dinner follows with the other rally contestants. It's $75 for the rally & dinner.
You try and hit as many way points as possible on your way to the 4pm meeting in Hamilton. It should be interesting to see the various bikes and riders who sign up for this.
They include a video which explains how this type of rally works:
The sign up ends soon. Act quick and sign up if you're interested!
If you're still curious, they're staging another one on Oct 15, 2016. Follow the facebook page to see details.